The majority of online marketers don’t even know they have duplicate content on their websites.

And the most exposed types of websites are thin affiliate sites, ecommerce sites, submission sites with few submissions and blogs.

So how can you tell?

A good place to start is to quickly inspect your site’s general layout. This includes the header, footer, navigation etc.

Because they do not change or replace each other as one navigates your site, these structural elements form the site’s template.

Although it’s easy for human eyes to disregard repetitive blocks of content (text and images alike) and focus only on the unique content in a webpage, the Google spider sees all and indexes all.

Ecommerce websites.

The problem with ecommerce sites is that they sometimes contain brief product reviews and producer guidelines (reduced only on a generic text phrase and a descriptive picture).

At this point the problem is forthcoming – when the webpage/website template exceeds the actual content container, duplicate content red flag are raised.

When using images to design of fill in your page layout, consider the fact that the Google bot can’t read pictures.

The problem can be easily fixed. Of course, with a decent amount of time invested.

All that’s required is to calculate the proportion of text template relative to the text in the content container. Here’s how:

All you need to is copy and paste the entire web page into a word process eliminate all commercial related text so that you remain with only the template; count the number of words contained by your template. Hold on to it!

Your next move is to supplement the content already placed in the content container so that it outranks (numerically) the words placed within the template. If you take the time and do the work be sure to create some really unique content comparative with the rest of your product webpages; it’s beneficial from search engine’s perspective and also resolves the dupe content issue on your site, hopefully once and for all.

No other onpage factor is more predisposed to generating duplicate content as the title tag is.

Most certainly you’re well aware not to write the same title for two separate web pages.

Important tip: When working to differentiate two or more title tags don’t rely on stop words. Stop words are a distinct word category that Google overlooks when establishing keyword relevancy. It basically doesn’t count them.

Duplicate content was pointed out as appearing on ecommerce sites also when the same product reviews appear on more then two websites.

All the how, when and why are revealed in the next mini-chapter of this article.

Affiliate websites.

Because of the immense number of affiliates, search engines are constantly refining their search results and exclude satellite sites from ever ranking for that group of key terms.

First on Google’s list of priorities is to return relevant search results. And common sense dictates that the strong relevancy is claimed by the webmaster with the biggest budget to invest in SEO, generally mother websites and couple of privileged affiliates.

The reality is that duplicated, ten-page affiliate websites are of no good if you plan to market them with the search engines.The cause lies in the simple fact that they are all identical – the name used to describe this situation is off site duplicate content.

Your affiliate site will rank if you use this exact formula:

1. Re-formulate your entire offer and write unique content. This is vital if you want SEs to consider appointing your site with a decent ranking to start with;

2. Bring conceptually unique content – argument what separates you from the other affiliates competing for the same product/service; give the product a new perspective, associated with you as a marketing brand – this build authority throughout the community and helps build inbound links;

3. Increase the content volume of your site by launching multiple new and unique webpages. Don’t make your site all about sales pitches.

Blogs.

Without doubt the best CMS or content management system for young or tech-illiterate online marketers. But with all built-in automation, duplicate content can slip unnoticed among your content pages.

What you need to consider to prevent duplicate content from showing up on your blog:

1. Include each post in the category that best suits it’s tone and theme. Never cross include the same article on separate categories;

2. How to use the “More” feature. First, Always use it. Second, use it precociously in the post;

3.  Forbid major SEs from indexing parts of your blog used to enhance visitor experience like: popular posts and featured authors. You have two options: either use the rel=”nofollow” attribute to prevent any link juice being passed or you place a permanent stop sign in the robots.txt file.

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